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Revolutionary Road

Last month the drinks business held the first in a series of events focused on the potential for the newly improved wines emerging from Portugal’s Vinho Verde region.

Entitled “Communicating the quality revolution”, the event was focused on showing representatives from the UK trade the range of Vinho Verde styles available with a tasting, along with some information on the essence of the region today based on a talk and video.

This was followed by a discussion to gauge the reaction from those present – personalities from the retail sector (there will be a follow-up event designed for sommeliers and restaurant wine buyers).

Opening the discussion was the drinks business editor Patrick Schmitt, who began by highlighting common misconceptions about Vinho Verde, as well as explaining why commentators are starting to get excited about the region’s capability to produce serious white wines. Initially, he focused on the viticulture, and pointed out that although Vinho Verde is famed for its pergola-style vine training, producers are now employing techniques to maximise solar exposure, such as wire trained vertical shoot positioning.

Furthermore, yields have been reduced dramatically, while organic and biodynamic farming practices are now in evidence. Together, this is resulting in wines with  higher extract and greater character. He also stressed the existence of a highly sophisticated research centre in Vinho Verde with experimental vineyards over 18 hectares. It is dedicated to testing a range of training systems, as well as clonal selections, rootstocks and the characteristics of all 52 permitted varieties, alongside international grapes such as Chardonnay, Sauvignon Blanc and Pinot Noir.

Following this, he turned his attention to the changes in winemaking. The days of dilute, off-dry and fizzy wines are disappearing as a new generation is bringing in techniques to create richer, dry, but still fresh, wine styles, which benefit from extended lees contact and even barrel ageing. Other developments include minimal must handling, particularly pumping, as well as partial malolactic fermentation.

Overall, the wines are not only more characterful and textured, but also ageworthy, meaning that comparisons with Riesling are not unfounded – after all, the region’s Alvarinho grape translates as “white from the Rhine”.

Patrick also highlighted the special climate and soil combination found in Vinho Verde, based on granite and slate bedrock and the strong Altantic influence, as well as the native grapes, particularly Alvarinho and Loureiro, which, when allied to the terroir, ensure the production of unique wines.

Finally, he drew attention to the potential for these wines in the UK off-trade. Vinho Verde, he said, “ticks almost every trend box: it’s naturally low in alcohol, it’s dry, it’s fresh, and it’s mostly unoaked. It’s also relatively inexpensive and an authentic product. It just needs to overcome its unfashionable image and raise the trade’s awareness of its quality revolution”

Bordeaux – Evaluating en primeur

Its judgement day for Bordeaux en primeur as Liv-ex casts an eye over the best and the rest in its prestige survey.

Aside from the critics’ scores and commentaries on Bordeaux en primeur, there is, since 2003, one account that provides a valuable reflection of the latest vintage from this single fine wine region. It considers the general quality, comparisons with previous harvests, the best labels – and most disappointing – as well as the vintage’s commercial potential.

Dubbed the En Primeur Survey, it’s compiled by Liv-ex, the global fine wine trading platform and data analyst, using information from its near-400 trade members. These comprise the world’s leading merchants, and hence, not only the top professional tasters of young Bordeaux, but also the world’s biggest buyers and sellers of fine wine. In essence, the results are a reliable reflection of the nature of the vintage, providing a consensus of informed opinion.

This year there were some notable outcomes, the most remarkable of which was perhaps Lafite’s position as the “most disappointing” wine of the 2011s. Jack Hibberd, research manager at Liv-ex, expresses his surprise, commenting, “Lafite has been the darling of the trade and it is normally right up there in terms of the top wines of the vintage every year.” However, Mouton’s appearance behind Lafite is less of a shock to Hibberd (see table, page 66). He points out that it was on this list last year, and seems to be a wine that dramatically divides opinion. Indeed, both in this and last year’s survey, Mouton featured on both the best and most disappointing top tens.

As for the top wine of 2011, that accolade goes to Latour (see table, above right). It’s a powerful vote of support for this label, and just as the property announces it is to quit the en primeur system of selling wine before its bottled.

Interestingly, continuing the focus on standout brands, Grand Puy Lacoste was heralded as the best in terms of value for money for the second time in a row (based on an expected release price of under £500 per case). Perhaps this cinquième cru Pauillac property should join Pontet Canet and Lynch-Bages under the “flying fifths” descriptor for wines outperforming their 1855 classification. Indeed, if you look back to November’s issue of the drinks business Hong Kong, Grand Puy Lacoste was one of the few new entrants in the Liv-ex Power 100 – a list of the world’s most powerful fine wine brands.

In terms of more general views on the vintage, the 2011 Bordeaux was awarded a score of 91 overall, which was the same total given to 2008, a year this latest release has been widely compared to in terms of style, and as a result, price too. Aside from 2008, parallels have also been drawn to 2001 and, going rather farther back, 1975.

As for whether the Right or Left Bank performed better in 2011, certainly Parker picked out Pomerol as the top commune in this year’s en primeurs and it was this area’s Ausone property that was his only potential 100 pointer. The Liv-ex survey echoes his views, with the Right Bank’s Vieux Château Certan, Cheval Blanc, Ausone and Eglise Clinet jostling among left bank big hitters as the best wines of the vintage.

The survey also collects overriding sentiments on the vintage, giving the merchants a chance to express their true feelings anonymously. Hibberd points out that normally there is a clear consensus among the comments, but this year he says “opinions were all over the place”. Some were “relatively positive” about the vintage, he records, while others were critical. The most common word used to describe 2011 was “variable”, and, as with Parker, Pomerol emerged as the strongest commune, but, unlike Parker, who declared Pessac-Léognan/Graves the least impressive, Liv-ex respondents picked out Margaux as the weakest.

Finally, in terms of commerciality, the Liv-ex members called for an average 42% price reduction on 2010 to successfully sell the wines. Nevertheless, Hibberd summed up, “In our view that is not enough, and a 50-60% price reduction is what’s needed to get this campaign off the ground.”

Justifying this comment, he adds, “This is not an investment vintage but a drinkers’ vintage and, if you want to provide an incentive for buyers to tie up their cash for two years, then the prices on release must be cheaper than the prices of what’s on the market already.

”Certainly the release of a new vintage is always an important time to reappraise those wines already on the market, which, after all, benefit from a full analysis of their nature after bottling – a far more reliable indication of quality than the en primeur reports, which are based on barrel samples of unfinished wines.

1. Top 10 overall wines from Bordeaux 2011

1. Latour
2. Vieux Château Certan
3. Margaux
4. Pontet Canet
5. Cheval Blanc
6. Léoville Las Cases
7. Mouton Rothschild
8. Ausone
9. Haut Brion Blanc
10. Eglise Clinet
The results above show the top 10 wines of the vintage according to the respondents, irrespective of price. Wines ranked number one by respondents were awarded 10 points, second were given five points, third three, fourth two and fifth one. Latour retook the top spot in 2011, repeating its performance of 2009. Last year’s winner, Margaux, moved down to a still-impressive third place. Vieux Château Certan followed up last year’s top 10 debut by taking second place.(Source: Liv-ex.com)

 

2. Top 10 value wines from 2011

1. Grand Puy Lacoste
2. Calon Ségur
3. Brane Cantenac
4. Armailhac
5. Batailley
6. Gruaud Larose
= 7. Lacoste Borie
= 7. Chenade
9. Léoville Barton
= 10. Angludet
= 10. Haut Batailley
Those wines expected to be released at under £500 per case were ranked as above. Grand Puy Lacoste takes the top spot in the value wines top 10 for the second year in a row, with Calon Ségur, the winner in 2009, in second place. Brane Cantenac, Lacoste Borie and Chenade are all newcomers to the list. (Source: Liv-ex.com)

 

3. Top five most disappointing wines

1. Lafite Rothschild
2. Mouton Rothschild
3. Carruades Lafite
4. Léoville Poyferré
5. Lascombes
Lafite Rothschild makes a surprise appearance at the top of the most disappointing wines list, with its second wine, Carruades Lafite, following two places behind. For the second year in a row, Mouton Rothschild makes an appearance on both the best and most disappointing top tens. (Source: Liv-ex.com)

 

4. Score for 2011 overall

91 points (average out of 100) The Liv-ex Membership gave the vintage 91 points, the same score that was awarded to the 2008. (using Parker scoring model. Source: Liv-ex.com)

 

5. Comparisons to previous vintages

= 1. 2004
= 1. 2001
3. 2008
The 2011 vintage was compared to 2001 and 2008 an equal number of times, suggesting a good, but not exceptional year. Interestingly, two respondents with longer memories said it most resembled the 1975 vintage. (Source: Liv-ex.com)

 

6. Rank of 2001, 2004, 2007, 2008 and 2011 in terms of quality (for first growths only)

1. 2001
2. 2008
3. 2011
4. 2004
5. 2007
The 2001 vintage was the clear winner here, with almost 60% of respondents choosing it as their number one. The 2007 vintage was an equally clear loser, with 85% of respondents putting it last. The battle between 2008, 2011 and 2004 was a much more equal fight, with 2008 eventually coming out on top. (Source: Liv-ex.com)

 

7. Level of demand (by volume) expected for the 2011 campaign

More than last year: 2%
The same as last year: 0%
0-20% Less than last year: 12%
>20% Less than last year: 86%
 On this question the view from the trade was clear. Almost all respondents are expecting to sell substantially less of the 2011 vintage than they did of the 2010. (Source: Liv-ex.com)

 

8. Prices, in €/bottle, ex-negociant, predicted (not wanted!) for the following wines on release

2011 average price prediction (€)

2011 predictions range (€)

Versus 2010 actual release

Versus 2008 actual release

Latour
Cos d’Estournel
Montrose
Mouton Rothschild
Vieux Chateau Certan
Leoville Las Cases
Talbot
Cheval Blanc
Pavie
Mission Haut Brion
Total Basket
404.1
134.4
89.5
351.1
112.5
130.5
29.7
478.4
144.8
336.5
2,211.5
200-600
50-200
40-155
190-500
50-155
90-192
20-35
250-800
100-200
150-500
1,140-3,337
-48%
-32%
-32%
-42%
-38%
-32%
-25%
-444%
-36%
-44%
-42%
211%
117%
113%
193%
196%
65%
24%
59%
48%
206%
120%
 To keep the traders honest, Liv-ex offered a magnum of Zilliken Saarburger Rausch Riesling Auslese Goldkap 1990 to the participant who came closest to estimating the correct opening prices for the basket of wines listed above.According to the Liv-ex Membership, the wines will be 42% cheaper at release than their 2010 counterparts (in euro terms), with the biggest decreases expected to come from those higher up the value chain. Nevertheless, even a reduction of this magnitude will equate to a doubling of prices over the 2008 vintage release. As always, however, the true test of the campaign will be how cheap the wines are when compared to the current trading price of vintages of a similar quality level. As such, a drop of closer to 50-60% will be needed from most châteaux to spark the market. (Source: Liv-ex.com)

VISIONARY thinking

The steady approach applied by United Wineries’ Victor Redondo Sierra has paid dividends with a distinctive lifestyle brand, writes Patrick Schmitt.

Almost ten years ago, the president of United Wineries, Victor Redondo Sierra, spoke of an impressive plan for the Spanish group over lunch with the drinks business. Before the meeting, it was expected that he would discuss growing the group’s flagship label, and Spain’s best-selling brand, Berberana, but it quickly emerged that his mind was on something greater and bolder.

In fact, Victor, a former investment banker, was proposing a complete reposition of the company, involving moving United Wineries’ HQ from Spain to London, creating entirely new wines – some from unknown regions – and opening boutique hotels in London and Spain, as well as wine shops and restaurants. It was hard not to be impressed, but also, it must be admitted, a little sceptical.

However, today it is clear Victor’s plan was not remotely far-fetched. Indeed, his vision has been realised. Or perhaps one should say formalised, because his ideas have now been organised under one umbrella lifestyle brand, using the name Zorita.

The word comes from the group’s first hotel, Hacienda Zorita, which was opened in 2001 as part of United Wineries’ Haciendas de Espana project, although the building it occupies – situated just outside Salamanca – was built several centuries ealier, and documentary evidence shows it was occupied by Dominican monks in the 14th century.

Speaking to Victor in mid-March this year, he says that the United Wineries Group, which is owned by CFA (Corporacion Financiera Arco), has just invested a further €2m in the hotel to create a series of mini-villas, add a wine spa and a new dining concept called Zorita’s Kitchen. The work was finished by the end of February, and Victor describes the reconfigured hotel as “the mothership”.

Why? Because Hacienda Zorita has given Victor the impetus to expand the group’s hotel, hospitality and restaurant business, and, as noted above, the inspiration for a single lifestyle brand encompassing a range of Spanish operations, particularly based around the Duero Valley, be they hotels, restaurants, foods or wines.

And Victor believes the success of the original Hacienda Zorita stems from its gradual, thoughtful development – the antithesis to what he sees as the current and unfortunate trend for quick solutions.

“If you think what has happened in the world during the past five years, I believe we are victims of doing things too fast, but Hacienda Zorita is where it is because we didn’t go too fast, we thought it through,” he says. He supports this assertion with news that this single hotel made a 500,000 profit last year, due to a slow but sustained rise in visitors and room rates.

Now Hacienda Zorita is one of a handful of wine tourism businesses in Spain’s Duero Valley area owned by the group. One of these is “Hideaways by Hacienda Zorita”, a new concept which has been applied to the group’s Hacienda Zorita Natural Reserve in the newly formed DO Arribes del Duero wine region, where United Wineries produce the Durius Hacienda Zorita Tempranillo.

“We converted the 10-room hotel into a hideaway with two 5-room private villas with a swimming pool and private butler,” explains Victor. “And you can have private experiences such as a hot-air balloon ride over the Duero Canyon or a tasting menu with Michelin-starred food, all surrounded by vineyards.”

In the meantime, in June, Victor is opening a further “hideaway” next door to Vega Sicilia, where the company also has vineyards. Also due to be unveiled in June is the “third pillar” of the Haciendas de Espana operation, called the Hacienda Zorita Albergo Diffuso, the first one in Spain. This is inspired by Italy’s redevelopment of half abandoned ancient towns using empty buildings as guest rooms, and Victor has taken on the Villa  de Ledesma village not far from Salamanca, and just 20km from the original Hacienda Zorita.

“It used to be one of the top 10 historic towns of Spain but it was neglected,” says Victor, and he has gradually bought the buildings from different owners and was the impetus behind the restoration of the village, including the pavements, lighting and facades, using a 3.7m grant from the government and 12m raised by CFA.

Bright Lights beyond Beijing

The lucrative Chinese market is well known to winemakers, but much of its potential lies in the less-affluent regions, writes Mark Graham

The most affluent cities in China have bustling wine bars, supermarket shelves stocked with a decent array of imported labels, and a rapidly growing number of foreign wine distributors keen to capitalize on the surging demand from the ever more wealthy population.

But venture beyond the richest metropoleis – Beijing, Shanghai and Guangzhou, all located along the eastern seaboard – and the picture is rather different. For most of the 1.3 billion Chinese, wine drinking remains an impossibly exotic pastime, reflected in the nation’s frugal consumption of just over one billion bottles annually.

Outside the main cities, if the Chinese drink at all – and bear in mind that this is still a poor nation with per capita average urban income of £1,600, significantly less in the countryside – it is likely to be beer, or the foul tasting, awful smelling grain liquor, bai jiu, which is cheap and potent. A supermarket standby such as Wolf Blass Yellow Label would cost around £16 in China, double the price of the UK and way beyond the reach of Joe Public.

But the one constant in the contemporary Chinese wine business is change – incredibly rapid change that is seeing sales rocket. Most importers, already well established in the affluent eastern-seaboard cities of the vast nation, see the so-called second and third tier cities as the places where the quickest growth will take place in years to come.

In practical terms, that means serious legwork for distributors in the less- glamorous industrial cities of the interior, educating would-be drinkers in urban centres that have no resonance outside China, even though they may have populations of three, four and five million. The fast-growing urban centers of Chengdu, Dalian, Hunan and Chongqing all have a core of nouveau rich consumers keen to add wine drinking to their portfolio of affordable extravagances.

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